PRESS RELEASE
Day 3 of Telenor Bridal Couture Week by HUM Sitaray, tenth edition
Karachi, June 7, 2015: The tenth edition of Bridal Couture Week, Telenor Bridal Couture Week 2015 by HUM Sitaray officially commenced today in Karachi. Pakistan’s premier entertainment network HUM Network has partnered with Telenor as the main sponsor of this three-day fashion extravaganza.
The 3rd day of TBCW featured fashion presentations by Adnan Pardesy, Mifrah, Telenor karo mumkin featuring MNR design studio, Almirah, Gold star featuring outfits by fashion giants of Pakistan fashion — Aamir Adnan, Elan, Nickie Nina, Nida Azwer, Shameel Ansari, Sana Safinaz, Rana Noman, Mina Hassan and The House of Kamiar Rokni — Asifa&Nabeel and UAE-based fashion label Amato haute couture. The acclaimed actors Aijaz Aslam and Faisal Qureshi walked the ramp for Mifrah,Zurain Imam,HSY and the star couple Javeria and saud were the showstoppers for MNR design studio,super star of cricketer Wasim Akram and wife Shaneira walked the ramp for Asifa&Nabeel and beautiful mehvish hayat walked the ramp for Amato haute couture.
Aside from the Gold star segment, another surprise in store for the audience was the music launch of MD Film’s debut movie Bin Roye for which the stellar cast – Mahira Khan, Armeena Khan and Humayun Saeed — had especially flown in.
Hair and make-up for all days is being done by acclaimed makeup- and hair stylist Saba Ansari of Sabs Salon, choreography and event direction for all days is being handled by Hassan Shehryar Yasin, the photography of the event is being handled by HUM Network’s in-house photographers, the PR & media of the entire event is being handled jointly by Take-II and PR department of HUM Network. Telenor Bridal Couture Week is powered by HAIER Mobile, refreshed by AquaFina, while its official beverage partner is Nestle FruitaVital, fragrance partner is Junaid Jamshed, official radio partner is FM 106.2, furniture partner is Habitt and food partner is Burger King.
Telenor Bridal Couture Week by HUM Sitaray is the highest profile fashion event in Pakistan and one of the biggest and most sought after bridal fashion platforms in South Asia. TBCW enjoys the unique privilege of being the only fashion week in Pakistan held in both Karachi and Lahore and showcases the best of the trends and designs in bridal couture by leading fashion designers. TBCW has become the most sought-after platform for Pakistan’s top bridal wear designers, couture lovers, celebrities, socialites and film and TV stars.
Speaking about Telenor BCW, Sultana Siddiqui, president of HUM Network opined “It gives me immense pleasure to present the 10th edition of Pakistan’s biggest fashion extravaganza, Telenor Bridal Couture Week 2015. It has always been HUM Network’s goal to project a positive image of Pakistan, be it through the Network’s plays or through encouraging the fashion fraternity to put their best foot forward, and projecting it for the world to see. I am delighted by the support of our sponsors in making our mission to empower Pakistan and provide a viable platform for our budding and established designers to showcase their talent such a huge success.”
Telenor Bridal Couture Week by HUM Sitaray, with its opulence and grandeur has created a strong positioning in the Pakistani fashion industry and envisions promoting the business of bridal fashion not only in Pakistan but round the globe.