Nilofer Shahid

The word ‘Meeras’ literally translates into ‘legacy’, which alone explains the philosophy behind what has become Pakistan’s most prominent fashion house – ever bringing a taste of the past into the present. Meeras was launched in 1991 and is one of the leading haute couture fashion houses in Pakistan today. Meeras produces bridal, formal, casual and western wear for women, along with accessories and its own exclusive menswear line. Meeras has a large skilled workforce and a team of professionally trained designers. The brand will also be launching its shopping website soon. Meeras is the only fashion house in Pakistan to work on profound themes with extensive research, hence having an edge over all their competitors in Pakistan. Each garment has its own story and philosophy, pertaining to a certain theme/inspiration. Consequently, the challenge to blend history, poetry and art into a wearable garment drove Meeras to access professionals from all required areas and train them extensively. Each department is being revamped constantly with new strategies and workforce. They are taught to work cohesively, diligently and sincerely, which is very important for the growth of our company.
Meeras was also the first fashion house to support PIFD (Pakistan Institute of Fashion & Design), realizing the urgent need of such an institute for the benefit of the Pakistani fashion industry, by and large. The motto is to keep on reinventing but keep the Meeras signature in mind regarding innovation, strong sense of style, perfect finishing, world trends, marketing, media etc.